Knowing – Communicating – Engaging for cultural projects

Webinar for the strategic cultural design in the post-covid era

Coronavirus has forced the entire cultural sector to ask itself once again: who is your audience? What are the main users’ needs? What are the strengths and weaknesses of your cultural offer? What values do you want to convey?

These might seem too complex or too trivial questions to ask, but there are tools and methods for self-assessment (and more), to systematise your own business objectives and help you to build cultural projects on your own. The macro-actions from which you can rethink a cultural project are knowing, communicating and engaging!

Webinars will be held by Cultura REPublic in collaboration with Michele Magnani, a Business Model Canvas expert: each webinar deals with a theme in the form of 40-minutes pills to provide a guidance to cultural marketing’s basic concepts. Webinars will be in live streaming and easily accessible via link sent after registration.

Here is the programme

Webinar’s programme


Thursday, 18th June 18:00 – 19:30

  • Business Canvas for cultural projects, how it works | Michele Magnani, WMB
  • Tools to know audiences and monitor them | Maria Elena Bardini, Cultura REPublic
  • Q/A in live streaming via chat


Thursday, 25th June 18:00 – 19:30

  • From contact channels to the integration of digital in the business model | Michele Magnani, WMB
  • Strategies for communicating online and offline | Elena Janniello, Cultura REPublic
  • Q/A in live streaming via chat


Thursday, 2nd July 18:00 – 19:30

  • To co-create value with your community | Michele Magnani, WMB
  • Public engagement: building and involving your audience | Mattia Rossi, Cultura REPublic
  • Q/A in live streaming via chat


(registrations are now complete)


Cultura REPublic – Team of professionals in cultural design

Michele Magnani – Consultant and trainer on business models –


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