School-Work Alternation 2022 – Tourism. Culture. Development

21 October 2022 | Not Assigned

Cliente: Istituto Statale d’Istruzione Superiore di Follonica

How to develop new tourism-cultural proposals for the territory

Business model canvas for the tourism-cultural sector of Follonica and surroundings

In a few days Italian schools will ring the last bell of the academic year 2021/2022. A challenging year comes to an end amid sighs and future uncertainties, in which students and teachers found themselves sharing in-person classes and moments of educational focus.

Finally, Cultura REPublic was also able to propose in-person workshops after the experience of distance School-Work Alternation of the year 2020/2021. For the second consecutive year, Istituto Statale d’Istruzione Superiore of Follonica involved Cultura REPublic in the planning of Shool-Work Alternation for students of fifth classes.

Our School-Work Alternation’s aim is to teach students the use of some tools to create business models, in particular the BUSINESS MODEL CANVAS. A strategic management template used for developing new business models, created by Alexander Osterwalder. A graphic matrix with 9 thematic blocks describing the value proposition, infrastructure, clients and finances of a company or a product.

Learning objectives

  • To be able to develop and elaborate an idea into a business project
  • To be able to interpret socio-economics needs of the local tourism
  • To be able to use necessary designing and prototyping tools
  • To develop transversal competences recognised at European level, like EntreComp

Tools used

Eight meetings are divided into frontal lessons and meetings in person, workshops and team working and co-design sessions.

Digital tools employed:

  • Google Suite
  • Canva
  • Online softwares for video editing

Direct results

  • Learning marketing techniques applied in concrete contexts
  • Consolidation of soft skills: such as working in a team and independently, stress management and public speaking, listening and mediation skills, analytical skills

Indirect results

  • Collection of project ideas intended for the tourist-cultural development of the territory, created by young users
  • Potential developments of the creation of connections between the school and local touristic-cultural sector entities
  • Start of a cognitive process on the cultural riches and tourist potentials of the territory, by students


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